Tuesday 12 January 2016

Absolute Links vs. Relative Links – SEO Value



The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. An absolute link defines the location of the document in total including the protocol necessary to get the document, the server to get it from, the directory it is located in and then the name of the document itself. A relative link on the other hand takes benefit of the fact that the server knows where the current document is. Thus, if we want to link to another document in the same directory, we don't need to write out the full URL. All we need to use is the name of the file.
Many believe that absolute links have less likely for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough. An absolute link contains more information than a relative URL does. Relative links are more convenient because they are shorter and often more portable. An absolute link specifies a fully-qualified URL; the protocol (http:// ) must be present in addition to the site's domain name, and often a subfolder or specific file name is included as well. A relative link specifies the name of the file to be linked to only as it is related to the current document. We generally use absolute links when linking out from your website to another website. And use relative links when linking to other pages within your own website.
Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.
 To know more about the digital marketing services, visit our website: www.adcloudsoft.com